By now, you’ve seen that most websites have switched over to using security. At one time, it was only the larger companies that used https on their sites. Or shopping carts. You can see who is secure when you look at the little lock at the top in the address bar. Most people used to look for the lock when they made a purchase on the web. Now secure websites are for everyone.
In the Google Chrome browser, you will see “Not secure” in place of a lock if there is no SSL. You will also know it’s insecure if there is not certificate and you try to go use https instead of http in the site address. In many cases you will see a small letter “i” in a circle. This means you can click it for more information. Once you click it, you may see something like this.
Chrome can be a little more fussy. We found out this week that if a form, like a “Join our maillist” form links to another page somewhere else that is insecure, it will let you know if you know how to use developer tools. So a page that may perfectly fine in another browser will show as insecure in Chrome.
In Firefox, they don’t drill down as deep and tell you next page visited could be insecure so the same page could show up as perfectly secure. In Firefox, if something on the page is insecure, you can tell right away. You will see a yellow triangle over the lock. That would mean that not everything on the page comes from a secure source.
Total Production can help you secure your website. Technologies are constantly changing. Some are going by the wayside totally or newer technologies are taking over. Contact us!
Don't be left in the dust – Multiply Your Advantages
Running a small business is tough. Real tough. This means you have to take advantage of your strengths. All small business owners know the challenges because they live with them daily so let's discuss strengths and solutions – a mentally healthy way to approach the future. Here is a quick refresher of some of the advantages you, as a small business owner, have over your larger competitors.
- Relationship marketing – Small businesses can blow the big guys out of the water on this point, word of mouth is powerful.
- Personal – Large businesses rely on gimmicks and giant 5th Ave marketing campaigns to attempt to make customers feel special. On the other hand, you can literally reach out and touch your customers.
- Responsive – You directly communicate with your customer base and can respond quickly and decisively to their needs.
- Niche markets – Success in a niche market is something only small business can achieve effectively. The big guys only pretend to specialize because their costs are so high
- Creativity – You can succeed with ideas that are outside-of-the-box based on your own personality and creativity.
Let the World Know You Are Here
Even a small traditional (print) marketing campaign will cost tens of thousands of annually. Print advertising is under a lot of price pressure today with the successes of a variety of digital marketing avenues available. So costs are up, return on investment is down, and discretion needs to be the watch-word when making a traditional media purchase. Should you drop traditional media? Probably not yet, but play smart and begin now diversifying your efforts.
The costs of beginning an online mobile marketing campaign would not significantly affect your current traditional effort even without increasing your marketing budget. A website is not enough, it is just expected today. To take advantage of ever-expanding mobile browsing which is very close to 25% of web traffic today, you will at minimum need a mobile responsive web site and a mobile presence via an app. Costs are very reasonable if you look in the right places, don't be fooled by those that dazzle and baffle – it should be straight forward and affordable on almost any budget.
Large Business vs. Small Business
Large businesses have allocated a larger portion of their marketing budget for online and mobile marketing than small businesses have by a factor of five. Large businesses invest 16% of their marketing budget compared to 3% of small business marketing budget investments. What do they know? They know a lot, they know the advantages of small businesses and they know they can imitate your advantages with mobile marketing and a dedicated staff that can imitate your natural strengths.
Use your natural advantages as a small business owner; don't give ground to your competition. You can take your strengths and put ground between you and your competitors. Let us help you multiply your natural strengths with a strong affordable online mobile presence. Don't wait, contact us now.
By ignoring the nearly universal common practice of static dimensions in web design, Responsive Web Design builds pages that dynamically respond to the layout requirements of individual users' mobile devices. Considering the ever increasing number of tablets and smart phones and their various operating platforms insuring accessibility to your complete customer base becomes simple with Responsive Web Design.
A surprising number of designers still adhere to outdated practice of defined dimensions, and then those designers would create for you, at more cost, a second website for mobile browsing with still no guarantee that the mobile version would function across all platforms and screen sizes. This also increases businesses' hosting costs plus more time trying to manage two websites. RWD simplifies your online efforts by creating a single website that functions across multiple platforms, saving time and money.
The adaptive nature of RWD also increases your visibility as using the same HTML and CSS across multiple platforms your website is easier for Google to search and index and this will help to optimize search results and have a positive effect on your search engine ranking.
RWD is a relatively new web design concept. Getting on board now will put you at the forefront of what will surely become the next standard in web design. Getting there before your competition can only benefit your business.
We will review your current web site without obligation, do it now!
Would you be surprised if you were told mobile browsing accounts for a large and ever growing percentage of an average internet users browsing time? Many mobile users are multitasking not only on their mobile devices, but in their lives and have little patience for web sites that will not display or display poorly
Typically, your web presence has only seconds to capture the attention of internet users, especially mobile browsers. Have you accessed your website on a variety of mobile devices? Do you know what it looks like? Do you know if it’s easy and quick to navigate for your mobile users? You may not only be losing sales, but your company’s reputation as forward thinking, tech-savvy business.
Let’s face it, most of us are impatient when it comes to website functionality. If it doesn’t work quickly and correctly the first time, we move on to something that does. With the advent of social networks came the ability to quickly and easily share our opinions was given to every internet user. One user’s bad experience can equal the loss of many potential customers who share that single, frustrated user’s social network.
The problem with achieving a mobile-friendly web presence is that most of our websites were built before the mobile browsing craze resulting in poor load times, clumsy navigation and constant scrolling.
To prevent easily distracted users from moving on to next mobile-accessible website, your site needs to be designed to make clickable items easy to push, keep screen pinching to a minimum, and to ensure things are laid out logically and easy on the eye, even on smaller touch screen devices.
To simplify, a content management system is usually a backend administration area where you can compose and edit the content of your website. If you choose to use a software package such as WordPress or Joomla!, there will be a built-in backend area that comes with the software. They generally include a media manager as well where you can upload photos, images, and files. When dealing with Joomla!, you can even manage your site from the front end.
A website that uses a content management system (CMS) is usually database-driven. There are some instances where you can have a CMS that is file-driven but you won't see that as often. A custom site can also have a custom CMS built for you. In the case where a site would use Twitter's Bootstrap for the frontend, a CMS would have to be built to connect to the database.
The features to look for in a CMS (as mentioned above) is a place to upload pictures and files, and a place to add and edit the actual page content. You will see boxes to fill in your titles, descriptions and keywords for search engine optimization (SEO) and a larger box for your content with an editor. The editor will have some tools on them for you to change fonts, styles, add paragraphs, special characters, weblinks, etc. You do not want to play around with fonts too much as most sites will have stylesheets that dictate the overall fonts, colors and styles for the site. Adding too many extra fonts may make the site look amateurish and busy. We fondly refer to an editor as a WYSIWYG (what you see is what you get) as it will preview what will go on the site.
Another important feature of the WYSIWYG editor are a set of clipboards. If you tend to want to write your content in Word or have emailed something in Outlook and want to paste it in, it is very important to use the little clipboard with the blue W on it (for Word) so you will remove TONS of unwanted code that will hitch a ride when you copy and paste. Most editors have a link called Source or HTML that allows you to see the code generated as you have typed in your content. If there is a lot of gibberish, chances are you pasted without using the little clipboard to remove the extraneous content.
The advantage of a database-driven site with content management is you can easily make updates by logging in and making the changes. You don't have to worry about ftp or making sure you have the latest version of the page. Whichever content management system type you are interested in, total production can help you find the right solution!